Adidas x The Sartists - It's Not About Us

adidas South Africa and The Sartists celebrate their collaboration around what it means to be a Superstar today. The Sartists hail from Johannesburg, South Africa and are known as a creative collective documenting their lives and style in post-apartheid South Africa. They recreate and communicate untold African, authentic stories through fashion and photography.

There's something that happens when you do things that you love. Not for the fame or recognition but for pure passion. I've been a fan of the Sartists for a while now and when they shooting with Andile Buka... You know that shit is gonna be beautiful. 

I'm so happy that Adidas jumped on these guys and created something amazing. I'm looking forward to seeing more stuff the brothers.